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Brian Solis is an acclaimed analyst and writer with several award-winning books on digital transformation. In his latest book, X: The Experience Where Business Meets Design, Brian discuss the power of experience and how to go about designing and delivering a consistent and desired experience.
During the talk we walk through the concept of the designed experience and the challenged of becoming aware and strategic about the experience you are providing your customers with.
Brian talks about journey mapping and the infinity loop as a way to describe the never ending customer journey.