Joe Pulizzi – The godfather of content marketing
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In this episode of Sälj- och Marknadspodden we have the honor to interview Joe Pulizzi. Joe is according to many the godfather of content marketing. Joe started Content Marketing Institute (CMI) in 2010 and it is now the main hub for modern marketing practices.
Joe has recently released his latest book, “Content Inc”. This book is all about a new goto market strategy for start-ups and established companies that want to launch a new offering. In this episode we discuss what Content Inc is, and how it should be executed.
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The first 3 people that sends an email to firstname.lastname@example.org asking for Content Inc will get a free copy of the book.