In this episode we have the honour of interviewing Joe Pulizzi. According to many Joe is the the Godfather of Content Marketing. He is also the founder of Content Marketing Institute (CMI). Joe has been one of the key influencers in forming the modern marketing strategies that many companies are trying to implement today.
In this episode Joe is sharing his latest thoughts on things like where social media is heading and how to build an effective content strategy.
You can also here Joe´s thoughts on what strategy you should have in terms of publishing your content. There is a lot of new opportunities to publish on some one else ”rented land”. Is it a tempting opportunity or should you still focus on publishing on your own digital harbour?
If you want to follow Joe you can find him as an influencer on LinkedIn or follow Content Marketing Institute.