The Membership economy

In this episode of the sales and marketing podcast Anders Hermansson is interviewing Robbie Kellman Baxter, the author of the book called The membership economy.

Membership economy is a modern way of doing business where focus is on providing value to the customer over time and aiming for the really long relationship.

Robbie’s book cover all aspects of what is needed to earn that forever transaction. In the interview we cover what it takes to be a membership economy company, with everything from rethinking of the offering to hiring completely new kinds of people to the organization.

If you want to reach Robbie you can find her on LinkedIn or you can send an email to