About Lars Dahlberg

The vision I have for my professional career is to help companies reach their business vision using IT. I have carried this vision with me for many years. I decide to focus on software because I understood early that software will be part of all business aspects for a modern company. Software makes the world go round!

During my carrer i have gathered competence and experince in the following areas:

Branding, Marketing and PR
Solution selling
CRM solutions
Channel Strategy and Channel Management
Event Management
The legal aspects of international software business
Business Development
Content Marketing
Social Selling
Marketing Automation tools
ERP software

I have a god understanding of how to run software and consultancy businesses and i have over the years developed my own personal guide.

Marketing and sales is an area that i have a lot of passion for. Implementing new strategies for marketing and sales based on the behaviour of the modern digital buyer is truly exiting. Helping both the seller and the buyer with executing a more efficient digital business process is the natural next step in marketing and sales strategies. You can learn more about this by listening to the podcast that I’m running together with my colleague Anders Hermansson ”Sälj- & Marknadspodden” (see below).

My personality is best described as a social, positive and open person that love challenges. I’m very ambitious and when I start doing things I always give it maximum possible attention and it does not matter if it is work or free time. I never take anything for granted and my focus is always to get everything up on the table. I love to compete and I’m god at both driving things as an individual and in teams.

My focus is to help and try to be as relevant as i can for the people that i have or want to have relationships with.